We make
social media sell.
We create the videos that bring people in and the automated funnel that helps them buy.
Led by an American former Meta Reels engineer.
Let’s talkTell us what you’re selling. We’ll tell you if we’re a fit.
Trusted by
Coop Records
Handpicked work
First, make something
worth watching.
Make content people would watch even if you weren’t selling something. A selection of our work across music, property and culture.
Swipe to explore
Silent previews. Choose a video to watch.
Explore more work
Experience behind the work
Founded by an engineer
who helped build Reels
from the inside.
Meet the founder & team Instagram & Facebook Reels
A former senior Meta engineer brings platform experience to our publishing, measurement and sales systems.
Our bilingual team works across US and Japanese markets.
Named inventor
Named inventor on Meta’s US patent filing for automated video reformatting.
View the patent filingBeyond the view count
54,656 contactsin a client’s
sales funnel.
Property · A client’s results (YukiHomes)
Our videos bring people in. Free property lists and automated messages connect interested viewers with the sales team, and give the business a way to reach them again.
One client account
100,000+ followersadded in under six months.
“We have about eight meetings booked for tomorrow already.”
From the client’s sales calendar
See the full caseAcross our client portfolio
430M+ viewsContent that reaches far beyond the existing audience.
How we work
From someone watching
to someone buying.
Good videos get attention. We build the content and automated sales process that turn that attention into customers.
- 1 · Plan
We research your product and customers, then build the scripts and filming plan.
- 2 · Create
Your team films on a phone, or we manage a creator. We edit, revise and publish with your approval.
- 3 · Convert
We turn video responses into contacts, deliver your free offer and build automated campaigns that drive purchases or booked calls.
Plan the content
Know what will
make them care.
We work out why someone would buy your product, what they need to know and what they would actually watch. Research and creative expertise become scripts and shot lists built around those answers.
Your team gets a clear filming plan: what to say, what to show and why it matters.
Make the videos
A little filming.
A lot happens next.
Your team films from our scripts, or we find and manage a creator. We build the story, refine the pacing and choose the supporting footage, sound and captions to hold attention. Revisions sharpen the video for the feed. You approve it before we publish.
Your part can be a 1–3 hour filming session each month. A phone is enough. We handle the creative work around it.
Turn interest into sales
Attention is the start.
The sale is the goal.
Someone wants your free guide or discount. They comment, receive an automatic message and share their email or join a messaging channel. We deliver what they asked for and build a route to what you sell.
That could mean an offer inside an educational guide, a product link, or a booked sales call. Personalised messages answer questions and share relevant advice, offers or discounts, giving interested people more reasons to buy.
Email, LINE, WhatsApp or iMessage. We measure what leads to sales, test each part of the process and keep refining it.
What makes it worth buying?
What problem do they want to solve?
Which ideas will make them stop and watch?
Japan vs. Italy.
What your budget buys.
Presenter compares home prices. Show each place.
1–3 hours a month
Story, pacing and visuals that keep people watching
Supporting footage, captions and sound, refined through revisions
Publish with your approval
A client’s finished video (YukiHomes)
“Comment ‘GUIDE’ for our free tips on buying a home in Japan.”
Here’s my email address.
Email received.
Free guide sent.
An educational guide can include an offer or a link to book a call.
Personalised messages answer questions and share advice, offers or discounts.
Buy the product or book a sales call. We build the right path for your business.
Learn what sells.
Make it better.
- Track sales and booked calls
Purchases, booked calls and the path people took.
- Find where people drop off
Test the videos, offers and messages.
- Refine. Test again.
Use what works to improve the next round.
Keep improving the return on your investment.
Research becomes a plan you can film.
Plan the contentIn their words.
“We have about eight meetings booked for tomorrow already.”
“I keep watching the videos back. The punchiness is incredible, and there are so many tiny details.”
“Obsessed with these email sign-ups. Honestly crushing it.”
“It’s been well worth it. We’re happy to keep working together.”
“I’m really happy with how the videos have turned out.”
“The funnel and rollout plan are really clear. The phased approach makes sense.”
“I can tell you’re really engaged. We appreciate having a team like that. Good people are hard to find.”
“Really appreciate the hustle. It’s been a great experience so far.”
An ongoing growth partnership
The videos.
The path to a sale.
Content production, publishing and sales automation work together. We build them around what you sell, then keep testing to improve the return.
Content people want to watch
Audience research becomes ideas, scripts and a practical filming plan. We shape the story, pacing, supporting footage, sound and captions, then revise the work for attention and distribution. Your team approves before publication. We can also find and manage a creator.
An offer worth responding to
A useful guide, discount or other offer gives viewers a reason to comment. We design it around your product and the questions people have before buying.
A path from interest to purchase
Automatic messages collect the details needed to deliver the offer. Email or messaging campaigns bring people to your store or sales team, with relevant advice, answers and offers beyond that first video.
Testing that improves the return
We connect content and funnel data to buying actions. We find where people stop, test different content, offers and messages, and use the results to decide what to improve next.
Who we work with
Ready to serve
more customers?
Our strongest fit is a business with a product people want and the capacity to sell more of it. Digital products and physical products you can supply at scale are ideal. We also build direct sales journeys for property and events, as our work shows.
Let’s talkBefore we talk
Good questions.
What would we need to do?
What would we need to do?
Plan for 1–3 hours of filming each month. Your phone is enough.
We prepare the scripts and shot lists so you can record several videos in one session. Your people know the product; that gives the videos a voice viewers can believe. We handle the editing, revisions and publishing.
You share the product facts and approve the offer, videos and messages. We set up the content and sales automation around your business. Prefer someone else on camera? We can find and manage a creator.
Will every video go viral?
Will every video go viral?
No. Individual videos perform differently, even for established brands. We test ideas, learn from the response and build a path for interested viewers to become customers. A high view count matters when it helps the business.
What if we get views but no sales?
What if we get views but no sales?
We look at where the buying journey breaks: who the videos reach, what the offer promises, and what happens when someone clicks or replies. Then we test changes to the content, offer, product page or messages. More attention is useful when the business can turn it into buying actions.
How soon can we judge the results?
How soon can we judge the results?
Before launch, we decide what success means for your business and when we’ll review it. Early results show which videos attract the right people and which offers get them to respond. We then track sales and booked calls, and improve the path from the first view to the purchase.
How do you measure business results?
How do you measure business results?
We track the results your business gets paid for: product sales, ticket purchases or booked sales calls. We connect the content and automated funnel to your store or sales process, so we can see what converts and where people drop off. Then we test and refine each part to improve the return. Your reporting covers business results as well as views and engagement.
Can you work with our existing team?
Can you work with our existing team?
Yes. Your brand and sales teams bring product knowledge, customer feedback and the final approval. We bring the content strategy, creative production and sales automation. Before starting, we define responsibilities, approvals and reporting together.
What kind of business is a good fit?
What kind of business is a good fit?
A product people want, and the capacity to serve more customers. Digital products and physical products you can supply at scale are a natural fit. We’ll look at the product and the buying journey before proposing an engagement.
Can you help us reach Japan?
Can you help us reach Japan?
We’re based in Tokyo with a bilingual team. We work with brands reaching Japanese and international audiences, with content made for the people they want to reach.
How do you keep the content true to our brand?
How do you keep the content true to our brand?
We establish your voice, product facts and brand boundaries together before production. Your team can contribute ideas and feedback, and approves every piece before it goes live. We develop the videos and automated messages around your product, then revise them together.
Let’s talk
What are you
selling?
Tell us about what you sell or what you’re planning to launch, and who it’s for. We’ll review your product, audience and budget, then reply by email. If there’s a fit, the next step is a call to discuss the scope.
contact@hanamisocial.com
“GUIDE”