Paying for content that nobody watches? You're not the only one.
430 Million Views. 1,000+ Leads Captured. Your Brand Could Be Next.
Built by a former Senior Software Engineer from the actual Instagram Reels Creation team. From viral content to automated sales pipelines — our two-tier system has generated 430M+ views and captured thousands of qualified leads. We work with a limited number of brands per quarter.
Trusted by
Why Reels Campaigns Fail
They're Simply Posting Content
and Praying It Works.
Most agencies run the same playbook: post consistently, add trending audio, hope something catches. When nothing does, they call it 'building the foundation' and keep billing.
They've never seen the inside of the system they claim to understand. They study it from the outside, follow the same free trend reports everyone reads, and treat every post as a gut call.
The result: content that peaks at 200 views, dies within 48 hours, and generates zero business results. Months later, you have a portfolio of videos nobody watched and an agency full of excuses.
And even when content does catch fire, most brands have no system to convert viewers into leads and leads into revenue. Views without a pipeline are just vanity metrics with better production value.
Hanami Social was built to solve both problems — content that performs AND a pipeline that converts.
The Mechanism
The System Behind
430 Million Views
Test → Learn → Scale. Every Reel is a hypothesis, not a guess. We test hooks, formats, and angles in controlled batches, then measure what resonates with your audience. We scale what works. Cut what doesn't. Every month compounds.
Matt Hannan
Hanami Social Founder & CEO
Ex-Meta Senior SWE · Worked directly on Instagram Reels Creation team · Named Inventor, US Patent Application
Every Reel is a data point, not a creative guess. We run systematic experiments to find what works for your specific audience, then scale it aggressively
Engineering-level understanding of Reels distribution from working directly on the systems at Meta — our founder is a named inventor on US Patent Application 20240179380 for automated video reformatting technology
View PatentFully bilingual execution in English and Japanese. 81,000 followers and 15,000 automated leads captured on our founder's own accounts. Our client roster spans brands across both the US and Japanese markets
I founded Hanami Social because time and time again I've seen businesses and personal brands 100x their revenue by leveraging the raw, limitless power of Instagram Reels' unconnected content distribution system.
My dream is to help American and Japanese businesses scale beyond their wildest dreams by combining the technical skill set I developed during my engineering career at Instagram and the rigorous data-science-driven experimentation infrastructure that we've built here at Hanami.
— Matt Hannan, Founder & CEO
The Numbers Don't Lie
Documented results from active and past client campaigns, not projections.
The Value You Get
The System We Build for Your Brand
Not line items. These are the outcomes, assets, and infrastructure we build around your brand every month.
Content Strategy
Custom content strategy built by our data science team. We pull and analyze exactly what's performing in your niche right now — where your competitors are succeeding, where they're failing, and the precise gaps your brand can own.
Reels Production
4-12 professionally produced Reels per month, fully finished and posted. We handle everything: captioning, post timing optimization, test posting, and view completion rate analysis.
Hypothesis Testing
Structured A/B testing across hooks, formats, and posting windows. We isolate variables, measure against baselines, and kill underperformers fast — so your budget only scales what actually converts.
Performance Reports
Monthly performance reports showing exactly what worked, what we changed, and why. Full attribution analysis included.
Bilingual Content
Native-quality content in English and/or Japanese. Not translated. Written and produced independently for each market.
Strategy Meetings
Dedicated strategy meetings (monthly, bi-weekly, or weekly depending on your plan) to review performance and align content direction with your business goals.
Account Security
Enterprise-grade account security. Granular access controls so what you want to protect stays protected — you never need to hand over your password.
Content Calendar
Content calendar planned in advance and aligned with your business goals, product launches, and seasonal trends. No last-minute scrambling.
HanamiDM
HanamiDM: custom-engineered from scratch by our founder. Not an off-the-shelf auto-responder — it ranks and scores leads directly to your CRM and responds to DMs in any language automatically. See below.
Email List Building
Email list building from your Reels audience. A list your business owns permanently, regardless of what happens on Instagram.
Extended Reach
Extended video lifespan through sustained engagement indicators. Your Reels keep generating leads long after most content fades from the algorithm.
Priority Support
Priority response times and direct access to your dedicated content strategist. Questions answered within hours, not days.
Our founder engineered HanamiDM completely from scratch. It's not a template or a plugin — it's custom software that ranks leads, scores intent, routes conversations to your CRM, and responds in any language automatically. Every component was built specifically for Instagram Reels lead generation, not repurposed from a generic tool.
How It Works
From First Call to Compounding Growth
We only partner with brands that are serious about business growth through social media.
Book Your Call
Free 30-minute strategy session. We assess your brand, your goals, and whether we're the right fit.
Onboarding
Within 48 hours of signing: brand deep-dive, content audit, and your custom strategy document delivered.
Content Production
Weeks 1-2: your first batch of Reels produced, edited, and ready. Built on your strategy, not a template.
Test and Learn
Months 1-2: systematic testing of hooks, formats, and angles. We find what your audience responds to. Tier 2 clients also begin DM automation and pipeline setup during this phase.
Scale
Months 3-4: double down on what works. This is where the compounding kicks in. Tier 2 clients see revenue attribution data flowing into their dashboard by this stage.
Ongoing Growth
Monthly optimization, quarterly strategy refresh. Creator Content clients compound audience growth. HanamiDM Pipeline clients compound both audience and revenue.
Case Studies
Real Clients. Real Numbers.
Not hypothetical. Not projected. Real clients, verified data, documented results.
Case Study 01
YukiHomes
Real Estate · English-Language Market · Full HanamiDM Pipeline
1,000+
Qualified Leads Captured
~¥23M
Commission Value Generated
12
Reels Per Month
Full Pipeline
DM + LINE + CRM + Nurture
Every lead was captured, scored, and routed automatically through HanamiDM — zero manual follow-up required from the client's team.
Case Study 02
Client A
Japanese Rock Band · Instagram Reels
2-month comparison · Same account, before and after Hanami
Total Views
Content Interactions
Non-Follower Reach
Total Reach
First Hanami-Produced Reel
"From Tiny Rooms to Arena Lights"
111,815 views · 47,720 accounts reached · 4,547 interactions. Within 3 weeks, new Reels were hitting 200,000+ views and reaching 91,000+ accounts — far beyond the core fanbase.
Case Study 03
Client B
Comedian & English Course Creator · Instagram Reels
Month 1 results — contract ongoing · First 2 Hanami-produced Reels
Reel 1 Views
Reel 2 Views
Course Sign-ups
Landing Pages Needed
How the Conversions Happened
Viewers commented a keyword on the Reel and immediately received a personalized DM with the course link. Zero landing pages, zero friction.
Two Reels generated more course sign-ups than all previous months combined — and the system keeps converting on autopilot.
Results shown are from specific client campaigns and are not guaranteed. Individual results vary based on brand, industry, content, and market conditions.
Service Tiers
Two Tiers. One Goal: Growth.
Both tiers use the same Test, Learn, Scale methodology. Tier 1 builds your audience. Tier 2 turns that audience into revenue.
TIER 1
Creator Content
A consistent, strategic content presence built and managed for you. 12 videos per month across 3 platforms, with a growth guarantee.
- 12 videos per month (3 per week)
- Published across 3 platforms (IG, TikTok, YouTube Shorts)
- 36 total posts per month
- Custom content strategy for your brand
- Monthly performance report
- Monthly 30-min strategy meeting
- English and/or Japanese content
Growth Guarantee
Follow the plan for 3 months with no growth — month 4 is free.
4-month minimum commitment. Continues month-to-month after.
Pricing discussed on your strategy call.
TIER 2
HanamiDM Pipeline
Everything in Creator Content, plus a complete DM-to-revenue pipeline. We build the system that turns every comment, DM, and interaction into a qualified lead and a paying customer.
- Everything in Creator Content
- HanamiDM: automated DM sequences from Reel comments
- LINE Official Account integration
- Lead magnets designed and delivered automatically
- Lead scoring and qualification
- CRM routing and pipeline management
- Nurture sequences (DM + LINE)
- Revenue attribution dashboard
- Bi-weekly 30-min strategy calls
How HanamiDM Works
When someone comments a keyword on your Reel, HanamiDM sends them an immediate, personalized DM. It captures their contact info, routes them into your sales funnel, scores and ranks leads directly to your CRM, and delivers your offer automatically. Your Reel becomes a 24/7 lead machine.
Revenue Guarantee
Generate more value than you pay by month 4, or we keep working for free until we do.
6-month minimum commitment. Continues month-to-month after.
Custom pricing built from your unit economics.
Is This For You?
Find Your Right Fit
Creator Content is for you if...
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You want Instagram Reels to drive real, measurable audience growth — not just vanity metrics
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You need professionally produced content but your team handles lead follow-up internally
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You can commit to a 4-month engagement. Compounding growth takes time to build
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You want a data-driven, systematic approach to content — not vibes-based posting
Most personal brands and early-stage businesses start here.
HanamiDM Pipeline is for you if...
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You want content AND a full automated pipeline that converts viewers into qualified leads
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Your business has high-ticket products or services where each lead has significant value
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You can commit to a 6-month engagement. Building a revenue-attribution pipeline takes real iteration
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You want DM automation, LINE integration, lead scoring, CRM routing, and nurture sequences — all handled for you
Best for established businesses ready to turn social into a revenue channel.
This is NOT for you if...
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You want guaranteed viral results in 30 days. We build compounding growth engines, not lottery tickets
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You're looking for the cheapest option in the market. Our system requires genuine investment and commitment
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You're looking for someone to schedule posts and send a monthly report. We run hypotheses, structured experiments, and systematic iteration backed by real data
Why Hanami
Hanami vs. The Typical US Agency
Approach
Trend-chasing, gut-feel posting
Hypothesis-driven, systematic testing
Algorithm knowledge
Study from the outside
Worked directly on the system at Meta
Reporting
Vanity metrics (likes, impressions)
Revenue attribution, lead tracking
Content lifespan
Dies in 48 hours
Months of sustained reach via HanamiDM
Bilingual capability
Outsourced translation
Native production in both markets
Commitment to results
Month-to-month, no skin in the game
4-6 month minimum because compounding takes time
Lead pipeline
None — content ends at views
Full DM + LINE automation turns views into qualified leads
Common Questions
Everything You Need to Know
The questions we hear most before clients sign. If yours isn't here, ask on the call.
Most agencies study Instagram from the outside. Our founder was on the Instagram Reels Creation team from the inside — and holds a US patent application for video reformatting technology used in the platform. That background, combined with a systematic Test → Learn → Scale framework, is a starting point no other agency has.
Our best documented result is a single Reel that hit 6.9 million views. Across all clients, we've generated over 430 million total views. Results vary by brand, niche, and starting point, which is exactly why we require a 4-month minimum. We need enough test cycles to find what works for your specific audience and scale it.
Creator Content (Tier 1) is productized video production: 12 Reels per month, posted across 3 platforms, with data-driven strategy and performance reporting. You get the content engine. HanamiDM Pipeline (Tier 2) includes everything in Tier 1 plus a full automated sales pipeline: DM automation, LINE integration, lead magnets, lead scoring, CRM routing, nurture sequences, and a revenue-attribution dashboard. On your strategy call, we'll determine which tier fits your business based on your goals and current infrastructure.
Because real results require real data. Our system is built on systematic testing: we produce content, analyze performance, identify what's working, and scale the winners. That cycle takes time. Agencies that promise results in 30 days are guessing. We're building you a compounding growth engine, and four months gives us enough iterations to do it right. Clients consistently report that their best month is month four, not month one.
Most agencies pattern-match on trends without understanding why distribution works the way it does. Our framework is shaped by direct experience building these systems. That shows up in what we test, how we interpret data, and how we report. No opaque dashboards, no 'building the foundation' deflections, no mystery metrics. You'll know exactly what's happening with your content every month.
The Test → Learn → Scale framework is specifically built for this reality. Instead of betting your entire budget on one creative direction, we run systematic experiments to find what resonates with your specific audience. If a hypothesis doesn't pan out, we change it and run another. That's why the 4-month minimum exists: enough iterations to find the signal, and enough time to scale it.
No. We handle the entire production process: strategy, scripting, editing, captioning, and posting. If you have existing footage or want to be on camera, we'll incorporate that. If not, we produce everything from scratch. Either way, every Reel is built on a tested hypothesis, not a template.
Most clients see meaningful movement within the first 4-6 weeks — increased views, higher engagement, and new audience reach. The real compounding happens in months 3-4 when we've run enough test cycles to identify exactly what works for your audience and scale it aggressively.
Creator Content: follow the plan for 3 months with no measurable growth, and month 4 is on us. HanamiDM Pipeline: generate more value than you pay by month 4, or we keep working for free until we do. We put these guarantees in writing because our system is built on data, not hope — and we've never had to honor either one.
Yes, and many clients do. Creator Content builds your audience and proves the content engine works. When you're ready to turn that audience into a revenue pipeline, upgrading to Tier 2 adds the full HanamiDM automation layer on top of what's already working. We'll tell you when we think you're ready.
Still Paying for Guesswork?
Let's Engineer Something Better.
Apply for a free 30-minute strategy session. We audit your current Reels performance, identify your biggest growth gaps, and determine which tier fits your business. No obligation. No pitch. If we're not the right fit, we'll say so.
In your strategy session:
- A personalized audit of your current Reels performance
- Your biggest content gaps, including what's working in your space right now
- A preliminary strategy recommendation for your brand and market
- A recommendation on which tier fits your business and goals
We work with a limited number of brands per quarter to protect service quality. Spots fill quickly — apply now to secure your place.
We only work with brands we're confident we can move. If we don't think you're a fit on the call, we'll tell you before you spend anything.
430M+ views generated. Your brand's results are the only ones we haven't documented yet.