Hanami Social Let’s talk

How we work

From someone watching
to someone buying.

We make the videos that bring people in and build the sales follow-up around them. Here is what we handle, where your team contributes and how the work continues after publishing.

Let’s talk

01 · Plan

Give people a reason to watch.

We start with your product and the people who might buy it. The content and the offer need to make sense together.

  1. Understand your product and customer

    We work through why someone would buy, what they need to know and what might hold them back. Your team supplies the product facts and brand boundaries.

  2. Research the content people respond to

    We study the audience, competing content and relevant formats. Research and creative judgment turn those observations into ideas worth filming.

  3. Write the scripts and filming plan

    You receive scripts and shot lists explaining what to say and show. We plan the offer and next action alongside the video, rather than adding them after production.

02 · Create

A clear filming plan. Substantial creative work.

Your part can be a 1–3 hour filming session each month. A phone is enough. We can also find, brief and manage a creator if your team prefers not to present.

  1. Capture the footage

    Your team films from our scripts and direction, or a managed creator presents the content. We work with the material needed to tell the story clearly.

  2. Edit for attention and understanding

    We shape the story and pacing, select supporting footage, and refine sound and captions. Revisions improve the opening and the reasons to keep watching; platform presentation helps the finished video work in the feed.

  3. Approve and publish

    Your team reviews the video before publication. We handle revisions and publishing, then study the response and distribution to inform the next round. You stay in control of what goes live; we handle the production work.

03 · Convert

Build the follow-up that helps people buy.

A useful guide, discount or other relevant offer gives interested viewers a reason to respond. We build the messages and sales follow-up around the product.

  1. Capture contact details before delivery

    A viewer comments to request the offer. An automatic private message asks for their email or directs them to join the agreed messaging channel before sending what they requested.

  2. Deliver value and a relevant next step

    The guide or offer helps them understand the product. It can include a product link or a way to book a sales call. Email or messaging campaigns continue with useful advice, answers and appropriate offers.

  3. Measure, test and refine

    We track sales, booked calls and the path that brought people there. We test the content, offers and messages, find where potential customers drop off, and keep refining the funnel to improve your return.

An illustrative guide offer

What happens after the comment?

  1. Viewer comments to request the guide.
  2. Automatic message asks where to send it.
  3. Viewer shares their email; the guide is delivered.
  4. Useful follow-up explains the product and offers a purchase or sales call.

The offer and channel depend on your business. Email, LINE and WhatsApp are options; follow-up can also introduce an appropriate additional product after a purchase.

Working together

You know the product.
We build the content and follow-up.

We establish your voice, product facts and brand boundaries together. You approve the videos and automated messages; we handle the creative work, funnel and reporting.

We keep testing after launch. Each round gives us more insight into what earns attention and turns it into sales.

Explore our practical resources

Let’s talk

What are you
selling?

Tell us about your product, who it is for and what you want the business to achieve. We’ll review your inquiry and tell you if we’re a fit.

Let’s talk