The people behind Hanami
Matt
Hannan.
Founder, Hanami Social
Former senior software engineer at Meta, on Instagram and Facebook Reels.
The background
From Meta
to Hanami.
Matt worked on Instagram’s Reels publishing system at Meta. At Hanami, he applies that experience to video publishing, performance measurement and automated sales funnels.
The Tokyo-based team develops scripts and edits videos for Japanese and English-speaking audiences.
- Platform experience
- Former Meta engineer · 2021–2024
- Named inventor
- Named co-inventor on Meta’s US patent filing for automated video reformatting.View the patent filing US20240179380A1 · Meta Platforms, Inc.
- Media coverage
- The Washington Post quoted Matt on Instagram.
Working in Japanese & English
The team
behind the work.
Our bilingual team researches your audience, develops the ideas and scripts, and edits the videos. We adapt the content for Japanese and English-speaking audiences rather than simply translating it.
Creative production
Scripts and shot lists give you a clear filming plan. We shape the footage into videos people want to watch, with revisions before you approve publication.
Systems & measurement
We build the offers, automatic messages and sales follow-up around your product. We measure the response and keep testing the content and buying journey.
Work with Hanami
Tell us what
you’re building.
Share your product, your audience and where you want to take the business. Our team will review your inquiry.
Let’s talk