Give your next campaign a better plan.

Campaign worksheet

Plan the path from a video to a sale

Choose the product, useful free offer, contact channel and buying action. Then decide how to measure the business result.

For marketing teams planning a campaign or briefing an agency.

Interactive calculator

Calculate your Instagram revenue scenario

Use your own enquiries, sales and capacity to see what a revenue target would require. No login or email needed.

For businesses deciding which content and follow-up changes are worth testing.

Practical guide

Film with your phone

Prepare your message, find good light and record footage your editor can actually use.

For founders, marketers and the people appearing on camera.

Copyable AI prompt

Understand your Reel’s results

Turn Instagram insights into a clear explanation of what happened and what to test next.

For teams deciding which ideas deserve another round.

Copyable AI prompt

Write a caption worth reading

Give an AI assistant your real script, product and offer. Get a caption that says something useful.

For brands that want their posts to lead to a clear next action.